6 exhibitors share their experience at Black Hat MEA

Interviews and insights from the global Black Hat MEA community – in your inbox every week. 

This week we’re focused on…

Our exhibitors, and what Black Hat MEA means to them. 

Part networking hub, part deal floor, part tech showcase – the exhibition floor is where your carefully built strategy meets reality. After spending just a short time here, you’ll see that it’s a place to build and test, and to grow your position in a market that’s moving fast. 

That starts with being seen. Bassam Saif (Cybersecurity Director at Cerebra) told us: 

“It’s very important because we have a lot of technology in Saudi, and we would like to showcase it to the whole world – and this is very important for a company like us…brand awareness.” 

That idea – showcasing regional capability on a global stage – runs through the event. Instead of only importing international vendors, BHMEA helps export local innovation. 

One exhibition, many opportunities 

For some exhibitors, the value is the density of opportunity here. 

Prasanth Prasad (CTO at Spire Solutions) described the event as a convergence point:

“An event like Black Hat MEA brings a lot of things to the table to customers, to partners, to suppliers and vendors like us. It's a platform where we can network together; it’s a platform where we can showcase a lot of technologies at one spot.”

The concentration of customers, partners, suppliers, investors, and even potential mentors all in one place is powerful. 

“It’s a point where we can network with our existing customers, existing partners – but at the same time build new relationships, get to meet new people, new partners, new customers, and showcase the new innovative technology we have to bring to the market today. A lot of conversations, a lot of energy. It’s always very exciting to be here.”

The ecosystem effect

If we zoom out just a little, a bigger picture comes into view. 

For Dmitry Volkov (Founder and CEO at Group-IB), the draw is the ecosystem itself. We asked why he keeps coming back to BHMEA, and he said: 

“First of all, because of the cybersecurity community in one place where we can meet face-to-face, with our clients, key partners who help us develop business in the region, our technological partners with whom we have all these technical integrations.”

There’s also a technical dimension.

“We know that Black Hat MEA is one of the leading practical cybersecurity conferences where a lot of really top talent, who are experts in cybersecurity, share experience of how we defend in real time from real attacks.”

And that practical, experience-led exchange feeds into an even bigger picture: 

“And of course sharing with local communities, with local experts is a critical component of building a resilient infrastructure.”

Serious buyers, real conversations

We have to mention the commercial value of the event here – because it’s a driving force behind business growth for many of our exhibitors. 

Uraz Farukh (VP of Sales at Seclore MENA region) pointed to the quality of engagement:

“You have serious customers walking the floor…we have existing customers, we have prospects. We have channel partners walking into our booth.”

The result is intensity. On the second day of BHMEA 2025, Farukh said: 

“It was very busy last year so we decided to do Black Hat MEA this year – and this year, day two, half the day is gone and we’ve just been super busy. It’s very exciting to be here.”

That experience is echoed at a strategic level. Justin Endres (Chief Revenue Officer at Seclore) connected presence at Black Hat MEA to regional growth:

“Our attendance here helps, not only with helping with our relationships with partners, maturing our relationships with customers – but also better understanding some of the innovations being brought to the market…”

For vendors operating across the world, the event becomes a listening post as much as a sales channel.

Brand, pipeline, relationships

Most exhibitors come to the event with more than one goal. 

Raksha Jasoria (Marketing and Communications Manager at Help AG) put it like this: 

“One of our key business objectives is obviously brand awareness. Being a part of Black Hat MEA is where 50% of that is already met…”

And beyond visibility, the outcomes are tangible: 

“...we’re able to generate some great leads, meet with some great potential customers as well as network with our existing customers – and most importantly, build our relationships with our partners.” 

High-impact opportunities compressed into a small space of time 

Weeks’ worth of introductions and demos happen in a matter of days. For exhibitors, that creates real momentum – a place to build relationships fast, validate your strategy, and stay close to a market that continues to accelerate. 

Are you coming to Black Hat MEA 2026?